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UX & UI Design
Branding
UX & UI Design
Barcelona
2025
"Atlas" is a branding and UX/UI design project centered around the development of a fitness app. Our team was tasked with creating the brand identity as well as designing the user experience and interface of the app. The project is currently ongoing.
Summary
The core vision behind Atlas is to motivate users through a clean, structured, and inspiring digital environment that supports personal fitness goals. From the outset, we aimed to develop a brand that evokes energy, discipline, and consistency—core values for any gym routine. The app design goes beyond aesthetics; it’s about optimizing the user journey, ensuring features like workout tracking, scheduling, and progress visualization are seamlessly integrated. With the project still in development, we continue to refine each element through iterative feedback, ensuring the product remains functional, engaging, and true to the brand’s purpose.
Challenge
One of the primary challenges was differentiating the app in a saturated market of fitness and workout platforms. We needed to craft a brand that not only stands out visually but also builds trust and motivation among users. Designing a smooth, intuitive experience tailored to various fitness levels, while adapting to changing client input during the process, added further complexity.
Solutions
To address these challenges, we developed a strong brand concept that embodies performance, strength, and consistency. The UX/UI design followed user-centered principles, ensuring a logical and motivating user journey. We also implemented an iterative design process, allowing for real-time feedback integration and agile development.
